A great activity for everyone


By Jon Zajac

As a marketer, I’m always looking for ways to connect with my audience and engage them in meaningful conversations. One fun and interactive way to do this is by using Marketing-themed “This or That” icebreaker questions. By asking questions related to marketing concepts, trends, and strategies, you can create a lively and dynamic atmosphere that encourages your attendees to share their perspectives and insights.

How to incorporate Marketing themed This or That questions

To incorporate Marketing-themed “This or That” questions into your event, follow these steps:

  1. Prepare a list of questions beforehand that are relevant to marketing topics, trends, and strategies. You can find inspiration by reading industry publications, attending conferences, or following thought leaders on social media.

  2. Print out the questions on cards or display them on a screen or a poster board. Encourage your attendees to form small groups of 3-5 people and take turns asking each other the questions. You can also create a rotation system where each group moves on to the next question after a set amount of time (e.g., 2-3 minutes).

  3. Make sure everyone has a chance to answer each question and listen actively to their responses. Encourage follow-up questions, comments, and discussions that build on the initial answers. You can also share your own insights and opinions about marketing to keep the conversation flowing.

  4. After everyone has had a chance to answer all the questions, gather your attendees in a larger group and ask them to share their favorite or most surprising answers. You can also use this opportunity to highlight any commonalities or connections that emerged during the activity.

  5. Consider using some of the insights or stories that came up during the “This or That” icebreaker as a springboard for further conversations and activities throughout the day. For example, you could organize a panel discussion based on the marketing trends or strategies discussed during the icebreaker or create a workshop where attendees can practice applying the concepts to their own business challenges.

Ideas on different themes of questions

To keep your Marketing-themed icebreaker questions fresh and engaging, you can explore different themes and categories that are relevant to marketing. Here are some ideas:

  • Marketing channels: Ask questions related to the various marketing channels and platforms (e.g., “Do you prefer social media or email marketing?” or “What is your favorite social media platform for marketing purposes?”).

  • Content creation: Ask questions about the different types of content that marketers use to engage their audience (e.g., “Which type of content do you find most effective for marketing purposes: video, audio, or written?” or “Do you prefer long-form or short-form content?”).

  • Branding: Ask questions that explore the concept of branding and how it relates to marketing (e.g., “What makes a strong brand identity?” or “How important is brand consistency in marketing?”).

  • Marketing metrics: Ask questions about the various metrics that marketers use to measure their success (e.g., “Which marketing metric do you find most useful for measuring ROI?” or “Do you prefer quantitative or qualitative data for making marketing decisions?”).

  • Marketing trends: Ask questions about emerging marketing trends and technologies (e.g., “What is your favorite marketing technology innovation of the past year?” or “Which marketing trend do you think will have the biggest impact in the future?”).

By incorporating these different themes of questions into your Marketing-themed icebreaker activity, you can keep your attendees engaged and entertained while also fostering a sense of community and shared interest. So why not give it a try and see how it can enhance your next marketing event!

My favorite Marketing themed This or That questions

  1. Email marketing or social media marketing?
  2. Influencer marketing or affiliate marketing?
  3. Native advertising or display advertising?
  4. PPC advertising or SEO?
  5. Brand awareness or lead generation?
  6. Offline marketing or online marketing?
  7. Traditional media or digital media?
  8. Content marketing or video marketing?
  9. Outbound marketing or inbound marketing?
  10. Personalized marketing or mass marketing?
  11. Customer retention or customer acquisition?
  12. Website traffic or conversion rate?
  13. Marketing automation or manual marketing?
  14. Event sponsorship or product placements?
  15. Interruption marketing or permission marketing?
  16. Direct mail or email blasts?
  17. Guerilla marketing or experiential marketing?
  18. Viral marketing or referral marketing?
  19. Out-of-home advertising or search engine marketing?
  20. Brand loyalty or customer satisfaction?
  21. A/B testing or multivariate testing?
  22. Qualitative research or quantitative research?
  23. Cost per click or cost per impression?
  24. Social media influencers or micro-influencers?
  25. Celebrity endorsements or user-generated content?
  26. Mobile marketing or desktop marketing?
  27. Paid search or organic search?
  28. Remarketing or retargeting?
  29. Location-based marketing or demographic targeting?
  30. Marketing analytics or gut instincts?

About the author

Jon Zajac

Jon Zajac

Founder & Chief Icebreaker

I started Icebreaker Spot because I truly believe that strong connections are the foundation of successful teams. I wanted to create a platform that would make it easy for people to find and share icebreakers and team building activities, empowering them to build trust, foster collaboration, and ultimately, achieve greatness together.