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Guessing game · A great activity for everyone

Company Botticelli

One player per team has to get their group shouting the right company name before the clock runs out — no saying the name, no rhyme, no describing the logo. It works because dodging around a brand's own words is harder than it sounds, and the workaround people land on says as much about them as the guess does.

What is Company Botticelli?

Company Botticelli splits the room into small teams and hands one player per team a stack of slips, each one a well-known company. That player has to get their team shouting the right name before the clock runs out, using nothing but description — no saying the company's name, no part of it, no rhyme, no describing the logo.

It works because the constraint is the whole game. Explaining what a company does without naming it, its products, or its slogan forces genuinely inventive language, and teammates end up piecing together half-formed clues as fast as they can shout guesses — a different kind of listening than most icebreakers ask for.

It's built for teams that already share a base of company knowledge — coworkers, an industry group, a room that would recognize the same handful of household names. A group with wildly different professional backgrounds will stall on an unfamiliar slip; build the list from companies everyone in the room actually knows, or skip to the classic Botticelli if you'd rather not curate a list at all.

The rules

  1. Split into teams of two to four; each team gets a turn as the guessing side.
  2. One player per team, the Clue Giver, draws a company name from the slips.
  3. The Clue Giver describes the company without saying its name, part of its name, a similar-sounding word, or its logo.
  4. Teammates call out guesses until the timer runs out or someone gets it.
  5. A correct guess scores a point, and the Clue Giver moves to the next slip.
  6. After every team has gone, rotate the Clue Giver role and start the next round.

Before you start

  • Group size: 4–10 across teams of two to four. However the room divides evenly. Smaller teams keep everyone calling out guesses instead of watching one person carry the turn.
  • Build the company list first. At least 10 well-known companies, familiar to everyone playing. Write each one on its own slip and drop them in a hat or bowl.
  • Gather a timer, plus paper and pens if you're scoring. The timer keeps each turn moving — usually 1 minute. Paper and pens are only needed if you want a running scoreboard.
  • Pick a moderator. One person explains the rules and keeps the game moving; they can double as scorekeeper if nobody else volunteers.
  • Set the clue boundaries before the first turn. Say it out loud upfront: no using the company's name, part of it, a similar-sounding word, or a description of its logo.

How to run it

  1. Explain the rules 1–2 min

    Lay out the goal in one breath: one player per team describes a company from the list without saying its name, part of its name, a similar-sounding word, or its logo, while their teammates shout guesses against the clock.

  2. Divide into teams 1–2 min

    Split the room into teams of two to four. Each team gets a turn as the guessing side, with one of their own playing Clue Giver.

  3. Clue Giver describes, teammates guess 1 min

    The Clue Giver draws a slip and describes the company by any means except its name, part of its name, a similar-sounding word, or its logo. Teammates call out guesses until the timer runs out or the slip's solved.

  4. Score and rotate 30 sec

    A correct guess scores a point and the Clue Giver moves to the next slip. Once every team has had a turn, rotate the Clue Giver role and start the next round.

  5. Play to the end 25–50 min

    Keep going until the slips run out or the round's out of time. Most points wins.

← company names are surprisingly hard to describe without cheating.

Why it works

The constraint is the creativityExplaining a company without its name, a rhyme, or its logo strips away the easy answer. What's left is real, inventive language — and the workaround people land on says more about how they think than a straight description ever would.
The clock does the recruitingWith a running timer and points on the line, every teammate ends up calling out guesses at once. There's no time for one voice to run the whole turn.

Reflection questions

For teams that want the debrief — these turn the clue game into an actual conversation about how you work together.

  1. What did you learn about your colleagues through this activity?Points at skills and interests the org chart doesn't show — a fuller picture of who's actually in the room.
  2. How does this activity relate to the values or goals of our company?Ties the game back to why you're doing this at all — team building and communication aren't separate from the goals, they're part of hitting them.
  3. What strengths did you discover in yourself during this game?A confidence check — naming a strength out loud tends to stick better than having it named for you.
  4. How can the insights from this icebreaker improve collaboration or communication on our team?The bridge from game to workday — asks the room to name one habit worth carrying back to the desk.
  5. What challenges did you face during the game, and how did you work through them?Normalizes getting stuck — every team hits a slip nobody can describe, and how they recovered is worth naming.
  6. How did it feel to be in the spotlight during your turn, and how did you manage the pressure?Puts words to the pressure of the clock — useful for a team that also has to think fast in meetings.
  7. What was your favorite part of the activity, and why?The easy closer — gets the best moments retold once more before everyone moves on.
  8. How might you adapt or build on this icebreaker for future team activities?Turns a few players into facilitators — ask who'd want to build the next company list.

Jon Zajac

Founder & Chief Icebreaker

I started IcebreakerSpot because I believe strong connections are the foundation of successful teams. This site exists to make it easy to find and share the icebreakers and team-building activities that build trust, spark collaboration, and help groups do great things together.